Undoing a HubSpot Merge: The Short Answer

You cannot. HubSpot merges are permanent across every object type. Here's how to limit the damage.

What you can still do

Check the timeline. The surviving record keeps the combined activity, so the history from both records is still readable even though the second record is gone.
Recreate the record if you must. If two really different customers were merged, create a fresh record and move the associations that belong to them. Tedious, and it works.
Restore from an export. This is the reason to export before any bulk cleanup. With a pre-merge export you can rebuild property values properly rather than from memory.

The habit worth having

Before any deduplication session, export the objects you're about to touch. It takes ten minutes and it is the difference between a mistake and an incident.

And be slower with companies than with contacts. A wrongly merged company drags every associated contact, deal and ticket along with it.

Frequently asked questions

Does Ticket Merger support HubSpot yet?+

Not yet. Ticket Merger connects to Zendesk and Freshdesk today, and HubSpot is next on the roadmap. Tell us you want it and we will let you know the moment it is ready, since we prioritise by how many people ask.

Can I review merges before they happen?+

Yes. Start in suggest-only mode: Ticket Merger flags the pairs it believes are duplicates and leaves the decision to an agent. Most teams run that way for a week, check the hit rate, then let the confident matches merge on their own.

What stops it merging two tickets that are not the same?+

Rules you set. Match on requester, subject similarity, body similarity and a time window, and exclude anything you want left alone, like tickets from a specific form, group or tag. Anything below your confidence threshold gets suggested rather than merged.

How long does setup take?+

About five minutes to connect, and the first scan of your open queue runs immediately after. Onboarding help is included on every plan.

Merges that document themselves

On Zendesk and Freshdesk, every automatic merge records the match and the reason, so a wrong one shows up immediately rather than in a month. HubSpot support is coming.

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